To kick off the year we are very excited to announce the launch of our brand new website.
Since 2009, Student Minds has grown from a student led project into a national movement with a training arm and policy influence. Key to our approach is ensuring that young people have agency, whilst empowering the community around them to have the tools to respond. We have achieved a lot as a small charity on a modest budget but as we grow we think that it is paramount for our website and brand to reflect the goals that we are aiming to achieve.
We have been working hard to refresh the content and design of our website, to make it easier for you to navigate and get the information that you want. Through these changes, we hope to increase our online presence, continue to build the student mental health movement and for everyone to have better access to resources, information and support.
With the support of Baringa, an independent business and technology consultancy, we spent time looking into the key users and their journeys on our website. From this we carried out a full content audit of what was on our website, looking at how this fitted with our user journeys and more importantly, what didn’t fit.
After creating a new website structure we did a thorough refresh of all of our content. Our in-house designer, Krishna, then created our new site, implementing our refreshed brand.
The ethos of our refreshed brand is “empowering, supportive, approachable.”
Our aim is for this refreshed visual identity to speak to students and university staff as well as the other organisations and individuals that we work with, whilst maintaining the core values and identity of Student Minds. As such we have a new bold, varied and welcoming colour palette that catches your attention and highlights information. We are using more photos of our volunteers, championing the student voice and what they are doing on the ground.
If you need a refresher, this is a quick before and after:
We’d like to thank and recognise everyone who has been involved in this process. Including those who completed our survey, our Steering Group for focus groups on our branding, Oblique who provided feedback on the brand refresh and to Baringa who provided pro-bono support to allow this to happen.
We hope you like the new site!